Facebook Ads

Setup a business page

Before setting up an ad you need a Facebook page for your business. The following link will take you to the Facebook instructions. CLICK HERE!

• For Category choose ‘Music Lessons & Instruction'
• For the few sentences paste in the following. ‘ Structured guitar lessons for children from 4 years to adults. Learn guitar via the 7 Essential skills of guitar using the G4 Guitar Method. ‘
• Add your website link.
• For a unique Facebook web address choose guitarlessons+ your location or whatever you can get close to it.
• Add a profile pic.
• As part of your membership you will receive a Marketing PDF pack. If you have not received your Marketing PDF pack contact Support. Take a screen shot of your custom Facebook cover and upload to your Facebook page.

Choose your audience

The next step is to find the right people to target. You will want to use the following steps as a guide. To learn more visit How to target audiences with Facebook ads. When targeting students locally select your suburb and no more than 10 miles radius in most cases unless you are in a rural area where people are willing to travel. You don't want to waste money on ads that are seen by people who are unlikely to drive across town for a guitar lesson. Better to invest more those closer to your studio.

Ad types

Facebook have many different types of ads. To learn more visit the Facebook Ads Guide. To keep it simple we will only look at a few types of ads here based on what we have found to be effective. This doesn't mean the ads types aren't effective. It just means we have done enough testing to endorse with any level of confidence.

Create a Facebook Lead Ad

To learn how to place a Facebook lead ad watch this video but use the settings below. You can also check the Facebook Lead Ads webpage.

Campaign and ad sets

The first step is understanding the 3 levels. Campaigns, Ad Sets and Ads. A campaign contains your ads which are also grouped into Ad Sets. By clicking on a specific campaign you can see the Ad Sets within the campaign. You can then adjust the settings such as Status, Name and Budget.  Click on the name of the Ad Set to see the individual ads. At this stage all you need to do is create an ad.

Set up your ad

To create an ad go to ‘Create Ad’.

Campaign

Campaign name: Create a name that makes sense to you.

Ad Set

Page: Link to your Facebook page.

Budget: Set your budget.

Location: Add the locations you want your ad to appear.

Schedule: Set an end date if you like.

Age: 18 to 65

Gender: All

Placements: Automatic 

Add an image or two

You will need to upload at least one pic for your ad. Choosing more than one pic will allow Facebook to test different pics for performance. This idea is good but note some pics might generate more clicks but less actual inquiries so when testing pics I prefer to do one at a time to see how many actual inquiries I get. Facebook does not allow more than 20% text in your ad so combining an eye catching pic with a small amount of text is best. Below is an example which we can make for your location on request.

Identity

Select your own Facebook Page here.

Ad Setup

Format: Single image

Media: Choose your image

Headline:  Guitar School Location. E.g. Guitar School Sydney.

Text: G4 Guitar (location) is now accepting new students. Our experienced, qualified teachers will help you or your child to become proficient on the guitar. Our $99 for 5 week beginner course includes all lesson materials. Gift Vouchers available. Enquire now to receive a call from our teacher..

Call to action: ‘Learn more'.

Advanced (News feed link): Guitar lessons for ages 4 years to adults from a certified G4 GUITAR teacher. Beginners welcome. Learn the 7 essential skills of guitar. For more info visit our website.

Form

Create your form. Results will appear in your Facebook page 'Publishing Tools'

Publish

Finally click the 'Publish' button. Your ad will be submitted to Facebook for review. The first time this may take a few hours so just come back and check later to see that your ad has been approved.

Responding to enquiries 

The following link will take you to a page explaining how to respond to Facebook inquiries. Facebook Inquiries