G4 GUITAR Teacher Mentor Program

The Story Behind G4 GUITAR

I (David Hart) started teaching guitar in 1984 as  a teenager and although I always enjoyed the teaching I had no idea there was so much to learn. I naively thought it was just a case of putting an ad in the local classifieds (back when newspapers were all the rage) and the students would be lining up. Getting the students was one thing but then keeping them was another. Most students would quit within a few months and for a number of years I believed that's just how it was. I was convinced that 99% of people who take up guitar quit within the first 6 months but I later realised I was wrong. Very wrong.

“I Read A Book That TOTALLY Change Most Of What I believed About Teaching & Business.”

A few years into my teaching I put up on book called "Customer Service: The Ultimate Weapon.' This book got me excited not necessarily because it was a ground breaking book but it was the start of a new reading habit that would stay with me to this day. I read a few more books but the one that totally blew my mind was 'Awaken The Giant Within' by Tony Robbins. It definitely woke me up. It made me aware of how limited my beliefs were. For example, instead of seeing guitar students who would quit as normal I now saw it as a huge opportunity. I knew if I could find a way to stop these students from quitting I would not only become fully booked but I would be helping those students to achieve their dream of playing guitar.  

“In Just 6 Months I Went From Losing 80% Of My Students Within 6 Months To Almost Zero Dropouts.”

It may seem somewhat remarkable but what I did was quite simple. Instead of just accepting and expecting students to quit lessons within a few months I started asking WHY? Why were they quitting? It turns out this one simple question led me to not just one single answer but a whole lot of small reasons. Anything from the practice being boring to it being too hard to not having enough time. I started writing down all these reasons but like a detective I kept asking questions. "Why was the practice boring? What exactly was too hard? Why don't you have enough time?" With every question I began to find solutions. Overtime I had developed prevention strategies for almost every possible scenario and miraculously my students began sticking around for one, two and in some cases 5 years or more. But wait, there is more!

“I Signed Up 3000 Students & Open 5 Guitar Schools In Just 2 Years”

In 2005 I started a brand new guitar school in an area I had never taught before and where nobody knew me. I had been teaching guitar for close to 20 years by this time and I had a plan. In the first 2 years I enrolled over 3,000 students, opened 5 guitar schools and hire 20 teachers. No guitar or music school to my knowledge has achieved such rapid growth in such a short amount of time. There are some famous schools that can certainly boast 3000 or more sign ups in 2 years but not in their first 2 years. It generally took them a decade or more to reach that level. What I did was brought together several powerful elements that when combined caused the business to literally explode. I began with a local intense marketing campaign using flyers that I had tested in my previous school so I knew the designed worked.

"I Discovered The Power of 80/20"

What I believe made the BIGGEST difference were the daily changes to my program and business (i.e. systems)  based on feedback from students. I had read a book called 'The 80/20 Principle' by Richard Koch and this book really opened up my mind to what was possible. The basic idea is 80% of results come from 20% of your efforts. I realised that everything could be improved. My teaching, my advertising, business systems, my time management and so on. It was this idea of constantly looking for the 20% everyday that made all the difference and still does to this day. 

"Then Came Probably The Most Remarkable Man Ever."

The term 'lean manufacturing' generally refers to Toyota. A system of manufacturing that is sometimes referred to as the 'Toyota Way' because they made it famous but, it actually pre-dates the Japanese car company. It really goes back to an American engineer named W. Edwards Deming. A true genius in my book. In summary by designing my teaching model while teaching students and making daily changes I was able to design a system of teaching guitar that WORKS consistently. I not only applied this to teaching but all aspects of my business. It was the culmination of these small daily changes that took me from zero to over 3000 enrolments.

"It Really Was That Simple"

I know it may seem like a very simple approach but that's why Japanese cars came to dominate the world. Toyota was actually initially a FAILURE in the US when they introduced their first  car . Their first car was so bad that Toyota eventually pulled out of the US car market altogether later returning when they had fixed the problems. It was the lean manufacturing approach that made the difference to their products. By applying the same idea to my guitar program and business I was able to design a program that perfectly suited the needs of beginner students and the proof was in the number of enrolments and later the adoption of the G4GUITAR METHOD by teachers around the world.

Here Are The Steps I Now Recommend To Guitar Teachers

Step 1. Marketing. We recommend two main forms of marketing. Offline and online. Offline is primarily a flyer. The design of the flyer is critical to success. We tested 100's of iterations and have come up with the perfect design. If you deliver this flyer to homes in your area you will get about 1 student per 1000 delivered. Online includes primarily Facebook Ads but Google Ads also work well. We again have the exact ad design that works best based on 100's of tests. The combination of offline and online ads ensure you reach the majority of your marketing. 

Step 2. Sales. Getting enquiries is one thing but persuading them to sign up requires the right pitch. Knowing what to say will make all the difference. We provide you with the sales training you need to turn 90% or more of enquiring students into long term paying students. 

Step 3. Teaching. Now even if you get the first 2 steps right without a winning teaching strategy your new students won't last long. As mentioned above the key to success in business is SYSTEMS and your teaching is no exception. We understand every student is different and has different goals but you need still need to have  a teaching system in place. Remember all beginners are more or less starting from the same place. All students need to learn the same basic skills such as picking, strumming, chords etc. Under our Mentor Program you will get access to the first book in our Junior series and the first book in our Senior series to ensure you have a system in place for your beginner students.

 Get MORE Students or Money Back

We absolutely guarantee that our program works and will give you back 100% of your money if it does not work for you for any reason. The G4GUITAR MENTOR Program was designed for guitar teachers looking to increase  their income using proven well tested strategies based on 30 years experience. I (David Hart) began teaching guitar professionally in 1984 (at age 17 years) to supplement my performance income. In the 90’s I began to develop a teaching and business system which became the foundation for the success of the International franchise G4GUITAR SCHOOLS. In 2005 I launched the first G4GUITAR SCHOOL opening 5 schools in 2 years in Sydney Australia. Today we have over 51 locations in Australia, United States, Canada and the United Kingdom. I created this Mentor program to help guitar teachers become successful not just as teachers but also entrepreneurs. I believe good teachers should also be paid well.

What you will learn

• How to Find Guitar Students through proven effective marketing
• How to Build a profitable guitar teaching business
• How to set up a Google friendly website that ranks on page one
• How to use social media like Facebook and Twitter to get students
• How to to Attract students through local marketing
• How to Effectively teach guitar students of all ages
• How to Keep students long term
• How to Avoid the common pitfalls and traps most guitar teachers face
• How to build an Online guitar teaching business

What you will get

• Teacher Training based on 35 years experience
• Access to the  G4GUITAR METHOD 
• Marketing Plan PROVEN to help you find new students
• Sales Training to ensure you turn 90% of inquiries into paying students
• Email Support when you need it.
• Full 30 day Money Back Guarantee if you are not completely satisfied.

6 Ways G4 Guitar Teacher/Business Training Will Help You To Succeed

1. The G4 GUITAR METHOD. Full access to the method so you can incorporate into your teaching. This alone is worth the price of admission because it will save you many hours of lesson planning and your students will love it!
2. Superior Teacher Training: With a complete teacher training module along with audio and video you will have everything you need to deliver great lessons every time.
3. Proven Business Plan: You will instantly have a business plan that has been tested and will set you on a path to success.
4. Proven Marketing Plan: We will literally give you a bunch of marketing ideas that we know work based on tests plus we will be marketing our brand in your area. This all adds up to MORE STUDENTS. 
   
5. Support: Getting support is critical I believe to success. You are a guitar teacher/coach. Your students come to you for support. Sure they could teach themselves but your experience and wisdom helps them to achieve their goals sooner. The same applies to you and your business. Support is priceless and will help you to avoid many classic mistakes.